Pretty Green With Envy...
I've been shooting some pieces of the Pretty Green label this week, which is Liam Gallagher's very own men's wear fashion range. If you're the kind of lad that likes the British mod rocker look then this brand is definitely for you... With it's button down polo shirts and thick cotton parka's, the Green Label range is not just affordable, it's very well made with good quality fabrics and nice little attention to detail around the collars and cuffs.
Pretty Green also do a Black Label range that is a little more high-end and expensive, with products including statement outerwear pieces including overcoats and unique tailoring with the typical mod style suit. The pieces are well designed to show their true British mod style prestige, with a splash of 70's style inspiration. They also sell a range of denim, footwear and accessories, including Liam's famous circle rimmed sunglasses, inspired by the Beatles legend John Lennon.
I think the brand has really been marketed well and I really love their new Autumn/Winter look book campaign, very cool and collected.. Complete with a short fashion film in which Liam actually appears!!
You can see the video here...
Also, here are some of my favourite pieces from the amazing Black Label range, available online now at Pretty Green
Black Label Large Checked Overcoat £695
Black Label LS Burgundy Mac Shirt £145
Black Label Charcoal 4 Button Dogtooth Wool Tailored Suit £695
Black Label SS Gardenia Knitted Polo Top £115
Black Label Khaki Seam Seal Parka £550